International business management----- E-business Essay

International business management----- E-business - Essay ExampleThe organizations must re-evaluate their business dodge to incorporate business plans so that the potential of the internet, which is fast emerging as a most reason tool of communication, can be exploited for business purposes.The popularity of internet has been one of the most promising instruments of pass on ones business base. As per the article E-commerce is an economic solvent. It dissolves old business models and changes the cost structure, and rearranges tie in among buyers, sellers, and everyone in between. The impact of e-commerce is happening in phases (Kalakota, Robinson, 2002). Internet, used as a potent communication tool, would hand over a spacious scope of income generation avenues finished increased opportunities. The internet presence of the business through interactive module of the website would facilitate and encourage usage of ecommerce for a win-win situation and help exploit the vast potenti al of the internet to benefit business through the huge database of nodes that internet provides at the click of a mouse.Case study of Tesco is an excellent example of using ecommerce to gain the popularity and trust of the people and the prospective customers. We would be using the case study to evaluate and analyze the methodologies and approach to ecommerce activities to develop and increase customer database.Tesco realise the vast potential of internet early and has been the first business enterprise to introduce e-commerce activity in UK. The interactive communication between the client and the business house has been utilized to develop a pro relationship between the two, that not only provides opportunity to improve and improvise the quality as per customers requirement and demand while at the same time, customer gets the best deal because of the agonistical nature of internet, as a medium of business promotion